Monday, April 15, 2013

What is this blog about?

The Advertisement Admonisher is a blog designed to critique commercials that I find to be ineffective, especially ones that are intended to target "someone like me." I say that because any advertisement that would seek to target one specific person (i.e. me or you) would likely fail on a larger percentage of people, but by profiling, advertisers hope to sway us by targeting "someone like me (or you)."

As one who studied both creative writing and a broad array of communications, I am especially critical of that which takes aim at me through such means in an attempt to persuade me. I should hope that this blog would raise the awareness of my readers' as customers and force a higher standard in the world of advertising. If nothing else, I hope to share relatable experiences with advertisements that challenge you as individuals to be more in aware of how commercials affect not only your consuming, but your thoughts and actions.

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